Privacy Policy

Effective Date: March 1, 2026.

1. Information We Collect

We collect information you provide directly to us through forms, applications, and communications, including:

Personal Identifiers: Name, email, phone number, and physical address.
Insurance Information: Details necessary to provide quotes, such as claims history or health information (where applicable and permitted).
Automated Data: IP addresses and browsing behavior collected via Meta Pixels and Google Analytics.

2. How We Use Your Information

Provide insurance quotes and manage your policies.
Communicate via email, phone, or SMS/Text Messaging.
Optimize our advertising on Meta (Facebook/Instagram) and Google.

3. Information Sharing & SMS Privacy

We value your privacy. Personal and mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except for service providers strictly necessary to deliver our communication services. Wireless carriers are not liable for delayed or undelivered messages.

4. Third-Party Sharing & Tracking (Meta & Google Compliance)

Advertising: We use tracking technologies (like the Meta Pixel) to show you relevant ads.
Sensitive Data: We do not share sensitive health or financial data with Meta or Google for ad targeting in violation of their 2026 Health Advertising Policies.
Service Providers: We share data with our CRM, GoHighLevel, solely to process your requests.

5. Your Rights

Depending on your location (e.g., CCPA/GDPR), you may have the right to access, delete, or opt out of the “sale” or “sharing” of your personal information. To exercise these rights, contact us here.

6. Security

We implement administrative and technical safeguards to protect your data, including encryption for any electronic protected health information (e-PHI) in accordance with HIPAA standards.

7. How We Identify Interested Clients

Interest-Based Advertising: We use the Meta Pixel and Google Analytics to identify users who have engaged with our educational content or searched for specific insurance terms.
User-Initiated Inquiries: We prioritize “high intent” leads by focusing on individuals who have completed a full quote request or interaction on our site.
Remarketing: If you visit our site but do not complete an application, we may use “retargeting” ads on Google or Meta to provide the remaining information you need.

8. Third-Party Lead Sources & Compliance

Verified Consent: We only contact leads that provided prior express written consent to be contacted by anthonybouchard.com or a clearly defined category of insurance professionals.
One-to-One Disclosure: In accordance with 2026 FCC regulations, we verify that our partners utilize “one-to-one” consent models.
Topically Related: We only contact purchased leads regarding the specific insurance products for which they originally requested information.
Data Rights: If we contact you as a result of a lead purchase, you maintain the same rights to opt-out or request data deletion as our direct website visitors.

This privacy policy is operated by anthonybouchard.com on behalf of Secure Legacy Choice. Questions? Contact us here.